Scent Marketing

Scent marketing is the new trend in hospitality and tourism. It is a fact that hoteliers focus more than ever on creating a memorable experience, paying attention in detail and not just to classic methods such as Design and Service. Aroma marketing is one of the most important communication methods that Hoteliers employ, so as […]

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Scent branding

Scent branding Every different scent causes different involving associations and emotions. What would be your brand’s best match? Tranquility? Passion? Joy? Studying your brand’s personality, positioning and target-group, we compose the proper complex scent that enhances your corporate Communication. We create your brand’s scent signature We integrate your Communication Strategy in a unique way We [...]

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75% of emotions are generated by smell.

Scent as selling tool Studies show that the targeted complex aromas predispose positively purchasing decisions: 84% of people were more likely to buy [shoes], or liked them more, when in a scented room. In the same study, many of the subjects reported they would pay 10-15% more for the product. PHILIP KOTLER & Lindstrom Martin, “Brand [...]

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The pleasant scent positively affects the consumer at the point of Sale.

Scent Marketing Scent Marketing is study, analysis, diagnosis and application of the proper complex scent, that enhances the emotional bond of the consumer with the brand. Scent Marketing is a basic pillar for the corporate communication strategy of a successful organization. Applications: International chain in fashion products applies in every point of sale the same [...]

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