Studies have proven that targeted multi-purpose fragrances have a positive effect on buying decisions:
Fragrance: a selling tool
Advertisements and strong visual stimuli often cause a sense of confusion to consumers. The use of a targeted fragrance will instantly captivate consumers’ attention, enhancing the creation of feelings and affecting their mood.
The implementation of Scent Marketing is achieved with absolute respect for humans and the environment, strictly following the rules of the European Union:
- Regulation (EC) No 1907/2006 of 18 December 2006 concerning the Registration, Evaluation, Authorization and Restriction of Chemicals (REACH)
- Regulation (EC) No 1272/2008 of 16 December 2008 on classification, labelling and packaging of substances and mixtures
- Directive 75/324/EEC on the approximation of the laws of the Member States relating to aerosol dispenser, the regulations of the European Union, as well as the even much more strict specifications by the International Fragrance Association.