Studies have proven that targeted multi-purpose fragrances have a positive effect on buying decisions:

“84% of the public has shown that it is more likely to buy or to show a preference towards the products when they are on display at a fragranced place. In the same research many of the participants responded that they were willing to pay 10% to 15% more for the product”.
PHILIP KOTLER & Lindstrom Martin, “Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound”, New York, NY: Simon and Schuster, 2005.

“A pleasant fragrance at the selling point positively affects the consumer, his or her intention to enter the place, to buy the product and to stay longer in the shop”.
Spangenberg, E.R., Crowley, A.E., Henderson, P.W., “Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behaviors?”, JOURNAL OF MARKETING, Vol. 50, 1996, pp. 67-80.

Fragrance: a selling tool

Advertisements and strong visual stimuli often cause a sense of confusion to consumers. The use of a targeted fragrance will instantly captivate consumers’ attention, enhancing the creation of feelings and affecting their mood.

The implementation of Scent Marketing is achieved with absolute respect for humans and the environment, strictly following the rules of the European Union:

  • Regulation (EC) No 1907/2006 of 18 December 2006 concerning the Registration, Evaluation, Authorization and Restriction of Chemicals (REACH)
  • Regulation (EC) No 1272/2008 of 16 December 2008 on classification, labelling and packaging of substances and mixtures
  • Directive 75/324/EEC on the approximation of the laws of the Member States relating to aerosol dispenser, the regulations of the European Union, as well as the even much more strict specifications by the International Fragrance Association.